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Saturday, December 26, 2009

How Is Voice Talent Applied To Business? | How Is Voice Talent Applied To Business?

How Is Voice Talent Applied To Business?

By: Ravok Corporation

There are lots and lots of voice overs that we all hear each and every day. They are saturate the media with the messages that make our modern world turn.

A voice-over artist is an actor or actress who lends his or her voice in order to give personality to an animated character or to be utilized in an advertisement to name a few. The voice over can be presented live and in person or by a specialist voice actor someone who the crowd will not see. There are many different ways to use a voice over. These can be used in building character, creative influences in TV, education, or in advertising and marketing.

One of the most common ways to use vocalization is in TV and movies. For instance, cartoon characters (like the kids from the show ‘South Park’) are animated. They require voice talent in order to give them personalities and to make the show work. There are times where well known actors are used as the voice artists, such as Mike Myers and Cameron Diaz, who played key rolls in the ‘Shrek’ movies, or, it is a specialized voice actor, not a screen-actor who portrays the characters. Obviously, using an actor’s voice is critical to building the animated character and making them seem believeable.

In other instances, there are no cartoon characters, but the need for off screen narration is still there. A voice-over can be used to create an ironic counterpoint, or to make a statement in the movie. This is the creative device. It can be a member of the cast narrating, or miss-matched voices narrating and the speaking does not match the characters on screen. This creates a sense of imbalance and lends to the films’ inventiveness, such as the film ‘Fear and Loathing in Las Vegas’, wherein this technique is applied.

Moving away from film usage, voice-overs can also be used for educational or descriptive purposes. Our television news is broadcast with video clips and commentary by the reporters, who are describing and explaining the significance of the
clips being shown. Sports broadcasts also have spoken observations, especially when cast over the radio. There are also narrations that are used as a critique by a historian or critic, possibly even directors about when a new movie or DVD will be released.

Sometimes, instead of just commentary or news programs, voices are also used for advertising and marketing applications. We do not see the artist that is narrating the advertisement, but we hear it on televison, radio, in stores and the mall, to name a few places. Voice-overs were primarily used on radio, but since the development of the TV, this practice has crossed over into television as well.

Some well known and iconic voice-over artists are Hank Azaria, Nancy Cartwright, Hal Douglas, & James Earl Jones. These artists and the utilization of their articulation talents are very useful in many different facets of our daily lives. It is not just for show business. It can be used creatively and commercially, and almost all people come into contact with it daily.

Author Resource:-> Terry Daniel Provides High-Quality Voice Over Talent for Every Kind of Media. Visit His Website for a Demonstration of His Voice Over


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